100 tested, copy-paste-ready ChatGPT prompts organized by task — listing descriptions, cold emails, objection scripts, social media captions, and more. Replace the [BRACKETS] with your details and run.
Updated April 22, 2026
These 100 prompts are designed for one thing: getting useful output from ChatGPT the first time you run them, without spending 20 minutes refining your request.
Each prompt is written at the right level of specificity. Vague requests produce generic output — "Write me a listing description" will give you something you immediately delete. These prompts give ChatGPT the context, constraints, and tone direction it needs to produce a first draft you can actually use.
Before you run any prompt: Replace everything in [BRACKETS] with your actual details. The more specific you are, the better the output. "3 bed, 2 bath" produces a generic description. "3-bed craftsman with a 2023 kitchen remodel, original 1940 hardwood floors, and a backyard that backs to a creek" produces something you might actually keep.
Which ChatGPT version should you use? ChatGPT Plus (GPT-4o) produces meaningfully better output than the free tier for professional writing. The difference is most apparent in listing descriptions, objection handling scripts, and anything client-facing at the luxury level. The free tier works well for SMS templates, short social captions, and review requests.
Pro tips for getting more out of every prompt:
For more on building ChatGPT into your daily real estate workflows, see How Real Estate Agents Use ChatGPT.
Give ChatGPT the property details, buyer profile, and tone constraints it needs — not just the square footage. After you get the draft, add one neighborhood sentence only you would know and replace any adjective you can't back up with a specific fact.
You are a luxury real estate copywriter. Write an MLS listing description for a [year]-built [architectural style] home in [neighborhood/city]. Specs: [bedrooms] bedrooms, [bathrooms] bathrooms, [square footage] sq ft, [lot size] lot. Premium features: [list 6-8 specific features — e.g., chef's kitchen with Sub-Zero refrigerator and Wolf range, primary suite with spa bath and dual walk-in closets, home theater, temperature-controlled wine room, four-car garage with epoxy floors, resort-style pool with waterfall feature]. Outdoor spaces: [terrace, cabana, outdoor kitchen, fire pit — describe what applies]. List price: $[price]. Target buyer appreciates [craftsmanship/privacy/entertaining/location]. Tone: elevated, specific, confident. Avoid: "nestled," "stunning," "boasts," "immaculate," "dream home," "luxurious," or any phrase a buyer has read 500 times. Open with the property's single most distinctive feature, not its square footage. Maximum 275 words.
Write an MLS listing description for a [floor]-floor condominium in [building name or neighborhood], [city]. Unit: [square footage] sq ft, [bedrooms] bedrooms, [bathrooms] bathrooms. Building amenities: [list — e.g., 24-hour concierge, rooftop terrace, fitness center, dog wash station, secured parking]. Unit features: [list — e.g., floor-to-ceiling windows, quartz waterfall island, in-unit washer/dryer, private balcony]. View: [city skyline / park / courtyard]. HOA: $[amount]/month including [what's covered]. Walk score approximately [score] — walkable to [2-3 landmarks]. Target buyer: [young professional / pied-à-terre / lock-and-leave lifestyle]. Tone: sophisticated, urban, concise. Under 225 words.
Write an MLS listing description for a rural property in [county/area], [state]. The property is [acreage] acres with: [main home — sq ft, bedrooms, bathrooms, year built, style]. Land features: [list — e.g., fenced pastures, horse barn with 6 stalls, hay storage, spring-fed pond, timber acreage, equipment shed, fruit orchard]. Water source: [well, public, creek, pond]. Main home updates: [list specific upgrades or original features worth noting]. Access: [paved/gravel county road]. Distance to [nearest town]: [X miles]. Ideal for a buyer seeking [horses/farming/privacy/hunting/weekend retreat/full-time rural living]. Tone: grounded, specific, honest. Avoid generic "escape from it all" language. Under 275 words.
Write an MLS listing description for a [year]-built [style] home in [neighborhood/city] priced for investors and renovation buyers. Specs: [bedrooms] bedrooms, [bathrooms] bathrooms, [square footage] sq ft. Structural positives: [roof age, foundation condition, lot size, location advantages, any recent mechanicals]. Areas needing work: [be specific — cosmetic throughout, kitchen needs full renovation, original single-pane windows, one bathroom outdated]. Recent updates: [list if any]. List price: $[price]. ARV in this neighborhood: approximately $[ARV range]. Comparable renovated homes selling at $[comp price range]. Write for an investor/renovation buyer — factual, direct, no sugarcoating. No phrases like "charming," "just needs TLC," or "investor's dream." Under 225 words.
Write an MLS listing description for a [year]-built [style] home in [neighborhood], [city]. Specs: [bedrooms] bedrooms, [bathrooms] bathrooms, [square footage] sq ft, [lot size] lot. Family features: [list — e.g., large fenced backyard with play structure, open-plan kitchen/family room, mudroom off garage, homework nook, finished basement with playroom, guest bedroom on main level]. School district: [name] — feeds to [elementary, middle, high school names]. Recent updates: [list with years]. Walking distance to [park/school/trail/community pool]. Tone: warm, practical, highlight-driven. Under 250 words.
Write an MLS listing description for a new construction home in [community name], [city]. Builder: [name or "a local builder"]. Specs: [bedrooms] bedrooms, [bathrooms] bathrooms, [square footage] sq ft, [garage spaces]-car garage. Standard community features: [list]. This home's upgrades: [list — e.g., gourmet kitchen package, luxury vinyl plank throughout, spa primary bath, extended covered patio, smart home package]. Builder warranty: [terms]. HOA: $[amount]/month covering [amenities]. Community location: [near schools, commute corridors, retail]. Move-in: [date or "ready now"]. Write for a buyer seeking modern finishes and a turn-key experience. Under 250 words.
Write an MLS listing description for a waterfront home on [lake/river/bay name] in [city/county], [state]. Specs: [bedrooms] bedrooms, [bathrooms] bathrooms, [square footage] sq ft, built [year]. Frontage: [linear feet]. Water features: [private dock, boat lift, seawall, sandy beach, swim platform, fire pit on shoreline — describe what applies]. Home's water relationship: [south-facing / panoramic sunset views / walk-out lower level to dock — describe orientation and views]. Interior highlights: [list 4-5 key features]. Use: [year-round / seasonal / STR-eligible]. HOA/lake association: [describe if applicable]. Distance to nearest town/marina: [X miles]. Target buyer wants [boating/fishing/year-round lakeside living/vacation investment]. Tone: evocative but specific. Under 275 words.
Write an MLS listing description for a [year]-built [style — Victorian, Craftsman, Tudor, Colonial, Bungalow] home in [historic district/neighborhood], [city]. Specs: [square footage] sq ft, [bedrooms] bedrooms, [bathrooms] bathrooms. Original features preserved: [list — e.g., hardwood floors with inlaid border, plaster medallion ceilings, pocket doors with original hardware, clawfoot tub, butler's pantry, wood-burning fireplace with period tile surround]. Modern updates: [list with dates]. Historic register status: [listed / not listed]. Tone: appreciative of craftsmanship, honest about the blend of old and new. Speak to buyers who seek character they can't find in new construction. Under 275 words.
Write an MLS listing description for a [year]-built [style — ranch, patio home, garden condo] in [neighborhood/community], [city]. Specs: [square footage] sq ft, [bedrooms] bedrooms, [bathrooms] bathrooms — all on [one level / main level]. Simplicity features: [list — e.g., primary suite on main, zero-step entry, attached two-car garage, HOA handles exterior and lawn, covered porch, walk-in shower, wide hallways]. Community: [55+/active adult / open to all ages]. HOA: $[amount]/month covering [what's included]. Proximity to: [medical, shopping, restaurants, family]. Tone: calm, practical, comfort-focused. Speak to the buyer who has earned simplicity and knows exactly what they want. Under 225 words.
Write an MLS listing description for a [number]-unit multifamily property in [neighborhood/city], [state]. Built: [year]. Total sq ft: [number]. Unit mix: [describe — e.g., three 2BR/1BA units and one 1BR/1BA]. Rent roll: [Unit 1: $X/mo, Unit 2: $Y/mo — list each]. Occupancy: [X of Y units occupied]. Gross annual income: approximately $[amount]. Capital improvements: [list with years]. Operating expenses: [taxes, insurance, management fee, owner-paid utilities if any]. Location rental demand drivers: [proximity to university, employment, transit]. Target buyer: [first-time investor / experienced portfolio buyer / 1031 exchange candidate]. Tone: direct, numbers-forward, investment-minded. Under 250 words.
For more on AI tools specifically built to generate listing descriptions, see Best AI Listing Description Generators for Real Estate Agents.
These prompts avoid the two most common cold email mistakes: sounding like a form letter and leading with a hard sell. The goal is to earn a conversation, not close a listing appointment in the first email.
Write a cold email to a homeowner whose MLS listing recently expired without selling. The home was in [neighborhood] and was listed for approximately [X days] at $[original price]. I am [your name] with [your brokerage] in [your market area]. My goal is to offer a fresh perspective on why the home may not have sold and to earn a 15-minute conversation — not to immediately pitch myself as their next agent. Tone: empathetic (this was likely frustrating for them), professional, genuinely curious. Acknowledge what they went through, briefly note that I have thoughts on what may have happened, and ask if they would be open to a short call. No promises about price or speed. No bullet points — write this like a genuine email from a human. Under 200 words.
Write a cold email to a homeowner currently attempting to sell their home without an agent. The property appears to be listed on [Zillow / Facebook Marketplace — pick one]. I am [your name] with [your brokerage]. My goal is not to immediately tell them they need an agent — that is what every other agent does. Instead, I want to offer something genuinely useful with no strings attached: [pick one — a free CMA, a buyer activity report for their neighborhood, a negotiating checklist for FSBO sellers]. Tone: respectful of their choice, genuine, non-condescending. Acknowledge that some FSBO sellers succeed. Do not use FSBO failure statistics as a scare tactic. End with a low-commitment ask. Under 200 words.
Write a warm outreach email to a past client or personal contact who I believe may be thinking about selling in the next 6-12 months. I heard through [a mutual friend / a social media post / they mentioned it in passing] that they may be considering a move. I am [your name] and I [helped them buy/sell X years ago / know them through Y — fill in]. This email should feel like it is coming from a real person who knows them, not a form letter. I want to acknowledge I noticed they may be considering a move, let them know I am available without being pushy, and offer to share what is happening in their neighborhood market. Tone: warm, personal, low-pressure. No bullet points. Under 175 words.
Write a cold email to an out-of-state property owner in [neighborhood/city]. I believe this owner may be open to selling because [the property appears vacant / it is a rental that has aged / property records show long-term ownership without recent financing activity — pick the most relevant]. I am [your name] with [your brokerage]. My goal is to make contact and offer a free valuation. Key points: I am local, I understand this market, I can handle everything remotely, and I have [buyers / investor clients] actively looking in this area. Tone: professional, low-pressure, acknowledge that they may not be thinking about selling at all. Under 175 words.
Write a cold email or letter to homeowners in the immediate neighborhood of a home I just sold. I am [your name] with [your brokerage]. I just sold a [brief description — 3BR ranch, corner lot, etc.] on [street name or "your street"] for [sale price or "above asking price"]. I want to let neighbors know: (1) there is strong buyer demand in their area right now, (2) I have buyers who looked at this home but did not win it and are still actively searching, (3) I would be happy to provide a free, no-obligation market valuation. Tone: informative, professional. Mention one or two specific details about the sale that demonstrate genuine activity — days on market, offer count, or buyer competition. Under 200 words.
Write a cold email to a homeowner who likely purchased during [2018-2021 / the low-rate era] and may feel locked in by their current interest rate. I am [your name] with [your brokerage]. I want to address the rate-lock concern proactively and reframe the conversation around their equity position, life stage, or changing needs — not just the rate. Key points: their home has likely appreciated significantly, their equity could fund a meaningful down payment on the next home, and the math of the rate lock changes if [they downsize / upsize / move to a lower cost of living area / their mortgage is nearly paid off — pick what is most relevant]. Treat them as an intelligent adult and show the full picture. Tone: educational, thoughtful, not pushy. Under 225 words.
Write a cold email to a real estate investor who owns rental property in [neighborhood/city] and may be considering their exit timing. I am [your name] with [your brokerage] and I specialize in working with investors in this market. My goal is to open a conversation about whether now is a good time to evaluate their portfolio position. Points to include: current cap rate environment, optimal exit timing, 1031 exchange options if applicable, and the fact that I work with investor-buyers actively searching in this area. Tone: peer-to-peer (treat them as a sophisticated investor), direct, numbers-aware. No consumer real estate language. Under 200 words.
Write a cold outreach letter to a homeowner who may be facing foreclosure on their property in [neighborhood/city]. This is an extremely sensitive situation and the tone must be compassionate and non-exploitative. I am [your name] with [your brokerage]. I want to let them know they have options — including selling before foreclosure completes — that could protect their credit and potentially preserve their equity. I am not trying to scare them into a fast sale. I want to make them aware that I have experience helping homeowners in this situation and can walk them through their options with no pressure. Include a note that they may also want to speak with a HUD-approved housing counselor. Tone: empathetic, respectful, honest. No urgency tactics. Under 200 words.
Write a cold email to a homeowner in [neighborhood/city] who may be relocating due to [a job change / retirement / family reasons — pick one]. I am [your name] with [your brokerage]. My goal is to offer help navigating a relocation sale — which has different timing pressures than a standard listing — and to introduce myself before they start the process. Key points: I have experience with relocation timelines, I can work with corporate relocation companies if applicable, and I have buyers actively looking in this area who might be interested before we even hit the MLS. Tone: helpful, timely, not intrusive. Under 175 words.
Write a brief, personal email to a sphere contact I have not been in touch with for 6-12 months, using a market update as the reason to reconnect. I am [your name]. The update covers [your local market] and highlights [one or two specific data points — I will fill in the real numbers]. The email should not feel like a mass blast — it should feel like I am thinking of them specifically because they own a home in [neighborhood] or have mentioned thinking about a move. Close with a light CTA — not "call me to list your home" but something like "happy to share more detail if you are curious." No bullet points. Under 175 words.
These prompts are written for prospects at different stages: first contact, re-engagement, and decision-stage. Each one leads with something useful to the buyer, not a reason for them to hire you.
Write a warm re-engagement email to a first-time buyer prospect who contacted me through [website / referral / open house] but has not responded since. Their situation: [approximate age/life stage], considering buying their first home in [city/area], budget around $[price range]. I am [your name] with [your brokerage]. My goal is to re-engage without being pushy — remind them I am a resource, not a salesperson. Acknowledge that buying for the first time is genuinely complex and it is okay to still be in research mode. Offer something specific and low-commitment: [a first-time buyer guide / a 20-minute no-pressure call / a list of lenders to talk to first — pick one]. Tone: encouraging, non-intimidating, educational. Under 200 words.
Write an email to a long-term renter approaching a point where buying may make more financial sense than continuing to rent in [city/neighborhood]. They have been renting approximately [X years] and paying roughly $[monthly rent] per month. I am [your name] with [your brokerage]. I want to present a concrete case for why buying is worth exploring — not by dismissing renting, but by showing what a mortgage on a comparable home might look like versus their current rent, and what the equity difference could be over 5 years. I will fill in the actual numbers myself once I have the draft structure. Make this feel like a genuine offer to help them think through a real financial decision, not a pitch to get them into escrow. Tone: analytical but accessible, honest, zero pressure. Under 225 words.
Write an email to a current homeowner who I believe is ready to move up to a larger or more suitable home in [city/area]. They currently own a [condo / townhouse / starter home] that has likely appreciated significantly since they bought it [X years ago]. I am [your name] with [your brokerage]. I want to open a conversation about using their equity as a real asset — and show that the move-up market may be more accessible than they assume when you look at net cost rather than just the new purchase price. Key points: I can help coordinate the sale and purchase, bridge options exist, and their equity position may surprise them. Tone: eye-opening but not over-promising. Under 200 words.
Write a cold email to a prospective investor buyer looking to acquire rental or investment properties in [city/neighborhood]. I am [your name] with [your brokerage] and I specialize in investment transactions in this market. I want to position myself as a resource who helps investors find deals that actually make financial sense — not just any available listing. Key points: I have access to off-market and pre-market properties, I understand cap rates and cash-on-cash return, and I have relationships with property managers, contractors, and lenders who work specifically with investors. Offer to send my current investment opportunity list or to schedule a 20-minute call to understand their acquisition criteria. Tone: professional, peer-level, investment-savvy. No consumer real estate language. Under 200 words.
Write a welcome email to a buyer relocating to [city/area] from [their current city/region] who reached out about buying a home. I am [your name] with [your brokerage]. They are relocating because [job change / retirement / family / lifestyle — pick one]. Timeline: approximately [X months]. My goal is to make them feel like they have a genuine local resource — someone who can help them understand neighborhoods, commutes, school options, and lifestyle differences they cannot get from Zillow. Offer to set up a video call to walk through their priorities and help them think through which neighborhood might be the right fit. Include one specific fact about [city/area] that a newcomer would find genuinely useful [I will fill this in]. Tone: warm, knowledgeable, welcoming. Under 225 words.
Write a follow-up email to a buyer prospect interested in new construction in [city/area] with a budget of $[price range]. I am [your name] with [your brokerage]. I want to position myself as a guide through the new construction process — which is meaningfully different from buying resale, and where having an independent agent matters more than many buyers realize. Key points: the builder's sales rep represents the builder's interests, not the buyer's; having an agent is free to the buyer in most new construction transactions; I know the builders in this market and can help evaluate build quality, warranty terms, and upgrade pricing objectively. Tone: informative, genuinely helpful. Under 200 words.
Write an email to a buyer prospect who is interested in buying but has not started the pre-approval process and seems to be stalling there. I am [your name] with [your brokerage]. My goal is to remove the friction around getting pre-approved — address the most common hesitations (it is a credit pull, it is complicated, they might not qualify) and make the path forward feel simple. Key points: pre-approval takes 20-30 minutes for most buyers, it does not obligate them to anything, it tells them their actual budget rather than a Zillow estimate, and I can connect them today with a lender I trust who will not pressure them. Offer to make the introduction directly. Tone: encouraging, low-friction, practical. Under 175 words.
Write an email to a buyer prospect who told me they are planning to buy in 6-12 months and then went quiet. I am [your name] with [your brokerage]. I want to re-engage with something genuinely useful for their stage — not a pressure email about the market moving fast. Key value I can offer right now: [pick 1-2 — getting pre-approved early so they know their real budget / setting up a saved search so they understand what their budget actually buys / understanding total cost of ownership beyond just the purchase price]. Offer to set up a saved search that updates automatically — so they can watch the market without committing to anything. Tone: patient, genuinely helpful, zero pressure. Under 175 words.
Write an email to a prospect interested in buying a second home or vacation property in [destination area — lake region, mountain town, beach community]. I am [your name] and I specialize in [vacation/second home/resort] properties in [area]. Their intended use: [weekend retreat / short-term rental income / retirement transition / personal use plus renting when not there — pick one]. Address: differences between primary and vacation home financing, short-term rental regulations in [area] if applicable, and how to think about this as both a lifestyle decision and a financial one. Position yourself as someone who specifically understands this market as a second home market — its seasonality, the STR landscape, and which areas work best for their goals. Tone: knowledgeable, experiential, helpful. Under 225 words.
Write an email to a buyer who is in the process of downsizing — selling a larger family home and buying something smaller and lower-maintenance. They [own a larger family home they have been in for many years / are recently empty nesters / are ready for a simpler lifestyle — pick what fits]. I am [your name] with [your brokerage]. They are looking for a [ranch / garden condo / patio home / 55+ community] in [city/area] under $[price range]. Key points: I understand the emotional complexity of leaving the family home, I can help them think through the timing of selling versus buying, and I know the specific communities that work well for buyers in their situation. Tone: empathetic, practical, knowledgeable about this life transition. Under 200 words.
For a broader look at AI tools that help with real estate lead generation, see Best AI Lead Generation Tools for Realtors.
Social media rewards consistency over perfection. These prompts cut the time cost of posting regularly — give the AI a strong brief and spend your editing time on the personal detail, not the structure.
Write an Instagram caption for a just-listed home in [neighborhood/city]. Specs: [bedrooms] bedrooms, [bathrooms] bathrooms, [square footage] sq ft, listed at $[price]. Most compelling features: [list 2-3]. I am [your name] in [your market]. The caption should: (1) open with a hook that does NOT start with "Just Listed," "Introducing," or "Excited to share," (2) highlight the 2-3 best features concisely, (3) include a specific CTA — DM me, tap the link in bio, or attend the open house on [date/time], (4) end with 5-8 relevant hashtags including [city] real estate tags. Tone: [warm and inviting / bold and confident / conversational — pick one]. Under 150 words before hashtags.
Write an Instagram just-sold caption. I [represented the seller / represented the buyer / represented both — pick one] on a [property description]. The sale [closed at asking / above asking / in X days on market — share what you are comfortable with]. I am [your name] in [your market]. The caption should: (1) celebrate the clients without using their names — "my sellers" or "my buyers," (2) note what made this transaction successful or memorable in one specific sentence, (3) invite followers thinking about buying or selling to reach out, (4) end with 5-7 relevant hashtags. Tone: celebratory but not braggy — credit the clients and the process, not just yourself. Under 150 words before hashtags.
Write a LinkedIn post sharing a genuine market insight for [your market]. The insight: [describe the data point or trend — e.g., "inventory just hit a 5-year low," "days on market dropped from 45 to 22 in Q1," "first-time buyer activity is up 18% year-over-year"]. I am [your name], a real estate agent in [market]. The post should: (1) open with the surprising or counterintuitive element of the data, (2) explain what it means for buyers and sellers in 2-3 sentences, (3) share one implication most people are not talking about, (4) end with an open question to prompt comments. No bullet points — write as flowing LinkedIn prose. Professional but human. 200-250 words.
Write a LinkedIn post where I, [your name], a real estate agent in [city] with [X years] in the business, share a lesson genuinely useful to other agents or to buyers and sellers. The insight: [describe in 1-2 sentences — e.g., "The agents who consistently win in any market are the ones who made calls when it was slow." or "The biggest mistake buyers make is optimizing for purchase price when they should be optimizing for total cost of ownership."]. The post should: (1) open with the lesson stated clearly and boldly, (2) tell a brief story or give a specific example that illustrates it, (3) connect it to something currently happening in the market, (4) end with a takeaway the reader can act on. No bullet points. 200-250 words. Tone: confident, specific, genuine — not inspirational-quote style.
Write a Facebook post promoting an open house I am hosting. Property: [neighborhood or address], [bedrooms] bedrooms, [bathrooms] bathrooms, [square footage] sq ft, listed at $[price]. Open house: [Day, Date, Time Range]. Home highlights: [list 3-4]. I am [your name] with [your brokerage], contact: [phone or email]. The post should feel like an invitation, not an ad. Include the logistics clearly. End with something that lowers the attendance barrier — "No appointment needed, just stop by" or similar. Under 175 words.
Write a Facebook post sharing a buyer success story. I represented [a couple / a family / a first-time buyer — describe generally]. They [brief description of their journey — searched for X months, lost a few offers before winning, etc.]. Closed on [type of home] in [neighborhood/city]. I am [your name] with [your brokerage]. The post should: (1) tell a brief genuine story — the challenge, the turning point, the outcome, (2) protect their privacy — first names only or generic descriptions, (3) invite followers on a similar journey to reach out, (4) end with a sincere congratulations to the buyers. Tone: storytelling, genuine, celebratory. No bullet points. Under 200 words. [I will fill in the specific story details before posting.]
I am creating a 5-slide Instagram carousel. Write the main caption for the full post, plus a 5-10 word headline for each slide. I am [your name] in [your market]. Carousel topic: [choose — "5 mistakes first-time buyers make" / "how to win a bidding war" / "what sellers should know before listing" / "what to ask at an open house"]. The caption should: (1) open with a hook calling out the target audience, (2) tease the value ("save this before you start your home search"), (3) invite a comment or question. Under 100 words for the caption. Then list the 5 slide headlines separately, clearly formatted.
Write a Facebook post sharing a monthly real estate market update for [your city/neighborhood]. I will insert the real numbers — write around these placeholders: median home price [X% change vs. last year], average days on market [X days vs. Y days last year], active inventory [number or % change], new listings this month [number]. I am [your name] with [your brokerage]. The post should: (1) open with the single most significant data point, (2) explain what the full picture means for buyers and sellers in plain language, (3) give one practical piece of advice based on the data, (4) invite followers to reach out for a more detailed neighborhood breakdown. Tone: clear, informative, genuinely useful. No jargon. Under 200 words.
Write a LinkedIn post for a professional milestone. The milestone: [X years in real estate / Xth transaction / completing a professional designation / being recognized by an organization — pick yours]. I am [your name] with [your brokerage] in [your market]. The post should: (1) acknowledge the milestone without leading with self-promotion — focus on gratitude and the lesson, (2) include a brief genuine reflection on what the journey has taught me, (3) thank [clients / colleagues / a mentor — pick what is real], (4) connect to what I am focused on next. Tone: reflective, human, honest. No list format. 175-225 words. Avoid: "Excited to announce," "Humbled and grateful," "This one is for everyone who doubted me."
Write a 60-second spoken script for an Instagram Reel. I am [your name], a real estate agent in [your market]. Topic: [choose — "3 mistakes sellers make that cost them money" / "what buyers should always ask at an open house" / "how to win a bidding war without overpaying" / "what I wish I told my clients 5 years ago"]. Format as natural spoken dialogue with short sentences and pauses marked with "—". Structure: (1) opening hook — 3 seconds, must stop the scroll, (2) main content — 45 seconds, maximum 3 key points, (3) closing CTA — 12 seconds: follow / DM me / comment below. Total spoken words: approximately 120-140 (normal speaking pace). Spoken dialogue only — no visual stage directions.
For a full comparison of AI tools for real estate marketing, see Best AI Tools for Real Estate Agents.
SMS follow-up works best when it is calibrated for the medium — short, warm, and written like a real text, not an email in disguise.
Write a follow-up text to send to my buyer clients after showings today. I am their agent, [your name]. We saw [X homes]. They seemed most interested in [describe the property — general terms, e.g., "the split-level in [neighborhood]" or "the one with the updated kitchen"]. Their main concerns were [list 1-2 things they raised — price, layout, commute]. The text should: (1) check in on their overall reaction, (2) acknowledge the home they responded to most, (3) offer to answer questions or set up another showing, (4) keep the door open without pressure. Tone: warm, casual, no pressure. Under 80 words. Write it as a real text — not a formal email formatted as a text.
Write a follow-up text to someone who signed in at my open house this past [day of week]. The open house was for a [property description] in [neighborhood/city]. They left their number but I did not get a full conversation with them. I am [your name]. The text should: (1) introduce me and remind them of the property, (2) ask if they have questions or want a private showing, (3) offer to share more about the listing or neighborhood, (4) feel genuinely helpful, not like a lead script. Under 75 words. Friendly, low-pressure. Natural tone — not overly enthusiastic.
Write a text to send to a buyer prospect 48 hours after our first buyer consultation. I am [your name]. My goal: check in, answer any questions that came up after our meeting, and keep momentum going without feeling like a sales follow-up. The text should: (1) reference something specific from our conversation [I will fill in a detail — e.g., "Hope you had a chance to look at the Maplewood listings I sent"], (2) ask if they have questions after thinking it over, (3) offer a clear next step if they are ready — pre-approval introduction / saved search setup / more showings. Under 75 words. Casual, genuine, one follow-up only.
Write a text to send to my buyer clients after we have submitted an offer and are waiting to hear back. I am [your name]. We submitted [today / X hours ago] at $[offer price] on [brief property description]. I want to reassure them without overpromising the outcome. The text should: (1) confirm the offer is in, (2) set realistic expectations on response time — sellers have until [X] to respond, (3) confirm I will contact them immediately when I hear anything, (4) offer to answer questions in the meantime. Under 80 words. Calm, steady, reassuring — they have enough anxiety already.
Write a text to send to my buyer clients after the inspection is complete, before I have had a chance to call them. I am [your name]. The inspector found [some items to discuss / nothing major / a few significant items — pick one]. I want to acknowledge it is done, give them a brief calming preview, and set up a call to review the report together — before they read it alone and spiral. The text should: (1) confirm the inspection is done, (2) give a brief, steady preview of where things stand, (3) set up a call to review together, (4) reassure them this is a normal part of the process. Under 75 words.
Write a brief text to send to my buyer clients [X days] before their closing date, reminding them of key items to prepare. I am [your name]. Closing is on [date/day]. Reminders to include: [choose 3-4 — certified funds or wire transfer, final walkthrough, bringing valid ID, confirming moving truck timing, setting up utilities before closing day]. The text should feel like a helpful heads-up, not a list of demands. Under 80 words. Friendly, organized tone.
Write a closing day congratulations text for clients who just closed on their [new home / sale — pick one]. I am [your name]. They are [buyers who just got their keys / sellers who just completed their sale]. The text should feel genuinely warm and celebratory — this is a big moment. Include: (1) a sincere congratulations, (2) a reference to something specific about their journey [I will add a personal detail before sending], (3) a reminder that I am here for any questions in the first few weeks, (4) a genuine wish for their next chapter. Under 75 words. No template phrases like "It has been a pleasure working with you" — make it feel real.
Write a text to send to a buyer client approximately 30 days after closing. I am [your name]. I want to check in on how they are settling in, offer help with questions that have come up about the home, and stay in touch in a way that feels genuine — not like an automated drip. The text should: (1) check in warmly on how they are settling in, (2) offer to help with anything that has come up, (3) mention I am always here for referrals — people they know thinking about buying or selling, (4) keep it brief and human. Under 75 words.
Write a text to re-engage a buyer prospect I spoke with [6-12 months ago] and then lost contact with. At the time, they were considering buying in [city/area] around $[price range]. I am [your name]. I do not know if they bought, stopped looking, or are still searching. The text should: (1) reintroduce me without assuming they remember me, (2) acknowledge that their situation may have changed, (3) offer something useful — a market update or a genuine question about where they stand, (4) feel like a real person reaching out, not an automated touchpoint. Under 80 words.
Write a text to send to a buyer prospect who toured a home [X weeks ago] but did not make an offer — and that home has now reduced its price. I am [your name]. Property: [brief description] in [neighborhood/city]. Original price: $[original]. New price: $[reduced]. Reduction amount: $[amount]. I want to bring this to their attention without being pushy. The text should: (1) briefly remind them of the property, (2) share the price change directly, (3) offer to schedule another showing or answer questions, (4) let them decide without pressure. Under 75 words. Matter-of-fact, informative.
These scripts are written for phone or in-person conversations. The goal is not to "overcome" the objection but to engage with it honestly and move toward a real conversation.
Write a professional, empathetic response script for a buyer agent when a prospect says, "We are thinking of waiting until interest rates come down before we buy." I am [your name] in [your market]. The script should: (1) validate their concern — do not dismiss the rate issue, (2) present the counterargument with specific math [I will fill in real numbers]: what they gain from a rate drop vs. what might happen to prices in the interim, (3) address the refinance option clearly without using the phrase "marry the house, date the rate," (4) acknowledge that waiting is sometimes genuinely the right call, (5) invite them to run the actual numbers together rather than deciding in the abstract. Tone: respectful, data-oriented, not pushy. Suitable for a phone or in-person conversation. 200-275 words.
Write a professional, non-defensive response script for a listing agent when a seller says, "We are thinking about using a discount broker to save on commission." I am [your name] in [your market]. The script should NOT just list my services. Instead: (1) acknowledge the legitimate financial motivation — they are not wrong to think about cost, (2) reframe from commission rate to net proceeds, (3) present factual reasons why full-service representation typically produces better outcomes — pricing strategy, marketing reach, negotiation, days on market, (4) offer to show them the math: what 1-2% more in sale price is worth compared to the commission savings, (5) close by asking what would help them feel confident in the decision. Tone: confident but not defensive, data-supported. 225-275 words.
Write a professional response script for when a seller prospect says, "We are probably going to go with [friend / family member / agent we already know]." I am [your name] in [your market]. This is delicate — I do not want to pressure them to break a relationship. The script should: (1) genuinely acknowledge and respect their relationship with the other agent, (2) gently raise the question of whether they have had a full listing presentation and CMA, without condescension, (3) offer to be a second opinion or resource even if I do not win the listing, (4) leave on excellent terms — this person may refer me or circle back later. Tone: gracious, professional, no hard sell. 175-225 words.
Write a professional response script for when a buyer says, "We have been researching online for months — we think we can handle the offer process ourselves and just work directly with the listing agent." I am [your name] in [your market]. The script should: (1) acknowledge they have done real research — do not condescend, (2) clearly explain that the listing agent represents the seller's interests and cannot advocate equally for both sides, (3) walk through the specific value a buyer's agent provides — offer strategy, inspection guidance, negotiation, closing coordination, (4) address the misconception that using a buyer's agent costs the buyer more money, (5) offer a low-commitment way to experience the value: "Let me walk you through two properties and explain what I am doing and why at each step." Tone: educational, calm, helpful. 225-275 words.
Write a confident, non-defensive response script for when a seller says, "Your commission is too high. I have spoken to agents who will do it for less." I am [your name] in [your market]. This script should NOT lead with a list of services. Instead: (1) acknowledge commission is a fair and reasonable topic to raise, (2) reframe: a lower rate is only a savings if all other variables — sale price, days on market, repairs negotiated — are equal, and they rarely are, (3) offer to show them specifically what I do differently and quantify the difference where possible, (4) acknowledge that there are good agents at different commission levels, and the right decision is to evaluate the full picture. Tone: confident, not defensive, analytical. 225-275 words.
Write a professional response script for when a potential seller says, "We have been thinking about renting it out instead of selling — we do not want to give up the property." I am [your name] in [your market]. The script should: (1) validate the instinct — becoming a landlord can be a good decision for the right person, (2) walk through a realistic landlord picture: management time, vacancy risk, maintenance costs, tenant screening, tax implications, opportunity cost of equity, (3) offer to help them compare numbers: estimated monthly rental income vs. estimated net proceeds from a sale invested elsewhere, (4) suggest they speak with a CPA about the tax angle, (5) make clear I am not trying to talk them out of keeping the property — I want to help them make the right decision for their situation. Tone: balanced, genuinely helpful. 225-275 words.
Write a respectful response script for when a seller says, "We want to try selling it ourselves for a few weeks first. If it does not work, we will call you." I am [your name] in [your market]. The script should: (1) genuinely respect their right to try FSBO — do not try to scare them out of it, (2) offer something genuinely useful for their FSBO attempt — a correct pricing range, a checklist of what FSBO sellers most often get wrong, a disclosure template — as a goodwill gesture, (3) briefly note the most common friction points: pricing, agent access coordination, negotiating with buyer agents, disclosure requirements, (4) leave them a clear and gracious path to call me if they are ready — without making them feel like failures if they do, (5) plant a specific check-in: "Would it be okay if I followed up in three weeks?" Tone: respectful, genuinely helpful. 225-275 words.
Write a professional response script for when a seller says, "The Zillow Zestimate shows our home is worth more than your CMA suggests." I am [your name] in [your market]. Handle this carefully — do not dismiss their research. The script should: (1) validate that online estimates are a reasonable starting point for sellers, (2) explain clearly how Zillow's algorithm works and what it cannot account for — interior condition, renovations, unique features, neighborhood nuances, recent micro-market changes, (3) offer to walk through my CMA methodology and show which comps I used and why, (4) acknowledge that if their home has features that differentiate it from my comps, I want to know and will factor that in, (5) explain the risk of overpricing and how it typically produces a lower final sale price than a well-calibrated original list price. Tone: confident, educational, collaborative. 225-275 words.
Write a professional response script for when a prospective client says, "We are still early — we are not ready to commit to working with a specific agent yet." I am [your name] in [your market]. The script should: (1) completely validate their position — shopping for an agent is reasonable, (2) instead of pushing for exclusivity, offer genuine value with no commitment required: a free market report, a 30-minute consultation, a buyer's guide, a lender introduction, (3) briefly describe what working with me is like and what makes it different without over-pitching, (4) name a low-friction next step that requires no commitment, (5) leave them feeling genuinely helped — not sold to. Tone: patient, confident, zero pressure. 200-250 words.
Write a professional response script for when a buyer says, "I heard that if I go directly to the listing agent, the seller will take a lower price since the agent saves on their commission split." I am [your name] in [your market]. The script should: (1) acknowledge the idea has a certain logical appeal — do not dismiss it, (2) explain the reality: the listing agent's fiduciary duty runs to the seller, not the buyer, even in a dual agency situation, (3) note that sellers rarely price homes lower for unrepresented buyers — the savings typically benefit the seller, (4) explain specific risks an unrepresented buyer faces — negotiating post-inspection, understanding contingencies, reviewing contract terms, (5) offer to demonstrate value with no commitment: "Let me show you a home together and walk you through exactly what I do and why." Tone: confident, educational. 225-275 words.
These prompts turn raw data into client-ready narratives. You supply the numbers; ChatGPT writes the explanation.
You are helping a real estate agent prepare for a listing appointment. Write a 3-4 paragraph CMA narrative for a seller presentation. Subject property: [year]-built [style] home in [neighborhood/city], [square footage] sq ft, [bedrooms] bedrooms, [bathrooms] bathrooms. Key comps: [Comp 1 — profile: sq ft, beds/baths, sold X months ago, $X/sq ft], [Comp 2 — profile], [Comp 3 — profile]. Differences from subject property: [list if applicable]. Suggested list price range: $[low] to $[high]. The narrative should: (1) explain the pricing rationale clearly, (2) acknowledge what makes the subject stronger or weaker than the comps, (3) address the risk of overpricing without alarming the seller, (4) recommend a specific list price with brief justification. Tone: confident, data-backed, respectful of the seller's emotional attachment. Direct and specific — no padding.
Write a structured neighborhood comparison document for a buyer choosing between neighborhoods in [city]. Neighborhoods to compare: [Neighborhood A], [Neighborhood B], [Neighborhood C — remove if only two]. Compare across: (1) price range for [buyer's target property type], (2) commute to [workplace or general area], (3) school district quality [I will add actual names and ratings], (4) walkability and access to amenities, (5) neighborhood trajectory — improving, stable, or uncertain, (6) typical buyer profile — who moves here and why. Present this as a genuine decision-making tool, not a sales pitch for any neighborhood. Be honest about trade-offs. Format: short paragraphs per neighborhood, not a table. Approximately 275-325 words total.
Write a clear, client-friendly explanation of what days-on-market data means in the current real estate market. Current average DOM in [your market]: [X days], compared to [Y days] a year ago. Write this as something I could include in a client email or say aloud to a buyer or seller who does not follow real estate news. Use plain language — no jargon. Explain: what drives DOM to go up or down, what a buyer should do differently in a market with [shorter / longer] DOM, and what a seller should understand about pricing strategy given current DOM. Include [BRACKETS] where I should insert specific implications for my market. Approximately 200-225 words.
Write a brief email for a real estate agent to send to their client base explaining current inventory levels and what they mean practically. Current active inventory in [your market]: [X homes or X months of supply]. A year ago: [comparison figure]. The email should explain: (1) what "months of supply" means in plain language, (2) whether current conditions represent a buyer's, seller's, or balanced market, (3) what a buyer should understand about competing for homes in this environment, (4) what a seller should understand about pricing and timing. End with an offer to provide more specific neighborhood data. Tone: informative, plain-language, suitable for a general past-client list. Under 225 words.
Write a client-friendly explanation of price-per-square-foot analysis — how to use it, and where it breaks down. Include: (1) how price per sq ft is calculated, (2) why it is a useful baseline, (3) why it can mislead — finished basement sq footage, lot size, age/condition, hyperlocal location differences, (4) how an experienced agent uses $/sq ft as one input among several rather than the primary metric. Suitable for a buyer or seller who has done their own Zillow research and is quoting $/sq ft. Goal: make them feel informed, not confused or embarrassed. Approximately 200 words. Plain language only.
Write an email for a real estate agent to send in [month] explaining seasonal real estate dynamics in [your region] and what they mean for buyers and sellers right now. Include: (1) what typically happens in this market during [this season], (2) how current conditions compare to the typical seasonal pattern, (3) one practical piece of advice for buyers this season, (4) one practical piece of advice for sellers. Tone: informative, practical, not alarmist or overly optimistic. This email should make recipients feel like they have an agent who proactively shares useful information. Under 225 words.
Write a plain-language explanation of absorption rate for a client who asked what it means after seeing it in a market report. Include: (1) what absorption rate is and how it is calculated — homes sold per month divided by active inventory equals months of supply, (2) what different levels tell us about market conditions — under 3 months is a seller's market, 3-6 months is balanced, over 6 months is a buyer's market, (3) why absorption rate is a more useful measure than just counting active listings, (4) what the current absorption rate in [your market] means for [a buyer / a seller — pick one]. Under 200 words. Write this as a clear explanation from a knowledgeable friend, not a textbook entry.
Write a clear, concise explanation for a buyer client who wants to understand how interest rate changes affect their monthly payment and total buying power. Assumptions: loan amount $[X], 30-year fixed mortgage. Show how the monthly payment changes at [rate A]%, [rate B]%, and [rate C]% — I will fill in the actual numbers. Also explain: how a 0.5% rate drop affects the home price they can afford at the same monthly payment, and why rate changes affect purchasing power more dramatically than most buyers expect. Present this as a financial illustration — not a reason to rush or to wait. Tone: analytical, plain-language, genuinely helpful. Approximately 175-200 words.
Write an annual market summary email suitable for sending to past clients and sphere contacts. Market covered: [your city/region]. I will insert real numbers — write with placeholders in [BRACKETS] for: median sale price and YOY change, average days on market and YOY change, total units sold and YOY change, and inventory level at year-end. Beyond the data, the email should offer: (1) a brief interpretation — was this a strong or soft year for sellers? For buyers?, (2) an early outlook for the year ahead based on the trend, (3) a reminder that I am their resource for any real estate questions, big or small. Under 250 words. Tone: informative, professional, personal enough to not feel like a mass newsletter.
Write a buyer-oriented comparison of new construction vs. resale homes for a buyer deciding which path to pursue in [your market]. Cover: (1) typical pricing difference in [your market] between comparable new construction and resale — I will fill in specific numbers, (2) key advantages of new construction — warranties, modern systems, energy efficiency, customization, no competing offers, (3) key advantages of resale — established neighborhoods, more square footage per dollar, faster closing, known home history, (4) process differences — timeline, inspection approach, financing considerations, role of the builder's rep vs. an independent agent, (5) questions the buyer should ask before choosing either path. Approximately 250-275 words. Balanced, practical, genuinely useful to someone at this decision point.
These templates cover the key touchpoints across a transaction and the relationship after it. Fill in the personal details before sending.
Write an email to send to my seller clients immediately after their home goes under contract. I am [your name]. Contract details: accepted price $[sale price], [X days on market], closing date [date], earnest money received, [notable contingencies — inspection, financing]. The email should: (1) celebrate the milestone genuinely, (2) set clear expectations for the transaction process ahead, (3) outline key dates — inspection deadline, financing deadline, closing date, (4) answer the question most sellers have right now: "What do I need to do?" — which is mostly nothing yet, but be specific. Tone: celebratory, reassuring, organized. Under 250 words.
Write an email to send to my buyer clients on the day they close on their new home. I am [your name]. This is the final communication I will send as part of the transaction and I want it to feel like the proper ending to a significant shared journey. Include: (1) a sincere congratulations, (2) practical day-one info — when to expect keys, who to call if there are issues, (3) a short first-week homeowner checklist — change the locks, locate the main water shut-off, save the inspection report, test smoke detectors, (4) a warm invitation to stay in touch and a reminder that I am their resource for any home-related questions going forward. Tone: warm, practical, genuine. Under 250 words.
Write a 30-day post-close check-in email to a buyer client. I am [your name]. This email should feel genuinely personal — not like a drip campaign. Include: (1) a warm check-in on how they are settling in, (2) an offer to help with any questions that have come up — maintenance, contractor recommendations, neighborhood questions, (3) a reminder that I am also their resource for referrals — anyone they know thinking about buying or selling, (4) one personal reference from our time working together [leave a [BRACKET] for me to fill in before sending]. Tone: genuine, warm, brief. Under 175 words. Do not ask for a review in this email — keep this one about them.
Write an annual home ownership anniversary email to send to a past client near their closing anniversary. I am [your name]. Closing date: approximately [date — I will fill in]. The email should: (1) mark the anniversary warmly — feel personal, not like a mass email, (2) include a brief genuine note about their neighborhood's current market [placeholder for a data point I will fill in], (3) offer a free current market valuation framed as a useful annual check-in, not a sales pitch, (4) invite them to reach out with any real estate questions and remind them I appreciate referrals. Under 175 words. Tone: celebratory, brief, personal.
Write a holiday touchpoint email to send to my sphere of influence during [Thanksgiving season / winter holidays / spring / etc.]. I am [your name] with [your brokerage] in [your market]. The email should: (1) wish them well for the season genuinely, (2) include one brief useful market note — one or two sentences about something happening in [your market] that they might find interesting, (3) feel personal enough not to be immediately moved to promotions, (4) end with a simple offer to answer real estate questions and a reminder to keep me in mind for anyone thinking about a move. Under 150 words. Warm, brief, no aggressive CTA.
Write a proactive email to send to a past client informing them of a significant market change relevant to their home or real estate plans. The change: [describe — e.g., inventory in their neighborhood just dropped sharply / a major employer announced moving to the area / interest rates just dropped 0.75% / their neighborhood's median price just hit a new milestone]. I am [your name] with [your brokerage]. This should feel like a call from a trusted advisor who thought of them specifically — not a broadcast email. Include: (1) the change and what it means in plain language, (2) what it might mean for their home value or buying power specifically, (3) an offer to connect if they want to talk it through. Under 175 words.
Write a thank you email to a past client or colleague who sent me a referral. I am [your name]. [Referrer's first name] referred [referral's first name] to me for [buying / selling a home in X area]. The email should: (1) thank them sincerely and specifically for thinking of me, (2) let them know I will take excellent care of [referral's first name], (3) express that referrals are the highest form of trust — I take that seriously, (4) optionally include a personal detail [I will fill in a bracket]. Tone: genuine, warm, brief. This is a personal thank you — not a moment for marketing. Under 150 words.
Write an email to send to my seller client approximately 3-4 weeks before their scheduled listing date, outlining how to prepare the home for sale. I am [your name]. Listing is planned for approximately [date]. The email should serve as a practical game plan: (1) order of work to prioritize — deep clean first, declutter second, targeted repairs, then staging, (2) specific items with the best ROI — paint touch-ups, curb appeal, updated light fixtures, closet decluttering — I will refine this list, (3) what I will handle — professional photography, MLS description, syndication, (4) a clear timeline leading to the go-live date. Tone: organized, reassuring, collaborative. Feel like a thoughtful game plan from a trusted expert, not a list of demands. Under 300 words.
Write a welcome email to a new buyer client after our first consultation. I am [your name] with [your brokerage]. We just finished our first buyer consultation and agreed to work together. The email should: (1) welcome them and express genuine enthusiasm for helping them, (2) recap key points from our consultation — target neighborhoods [placeholder], budget [placeholder], timeline [placeholder], priorities [placeholder], (3) outline next steps: pre-approval, saved search setup, first showings, (4) provide my direct contact info and the best way to reach me, (5) set the tone: available, responsive, on their side. Tone: professional but warm, organized. Under 275 words.
Write a follow-up email to send within 24 hours of a buyer consultation that went well but where they have not yet signed a buyer representation agreement. I am [your name] with [your brokerage]. The email should: (1) thank them for the conversation, (2) summarize what I heard as their key priorities and goals — so they feel understood [I will fill in their specific goals in brackets], (3) share one or two pieces of information specifically relevant to their situation — a market note, a listing worth watching, a lender recommendation, (4) outline a clear, low-pressure next step, (5) mention the buyer representation agreement is attached for their review when they are ready. Tone: professional, personalized, genuine. Under 250 words.
Open houses generate the most leads when the promotion is specific and the follow-up is personal.
Write a social media post announcing an upcoming open house, suitable for Facebook and Instagram. Property: [brief description]. Address: [full address or neighborhood]. Open house: [Day, Date, Time Range]. Listed at: $[price]. Highlights: [list 3-4]. I am [your name] with [your brokerage]. The post should: (1) open with something more compelling than "Open House this Sunday," (2) highlight the home's most interesting feature, (3) be clear on logistics, (4) include a friendly invitation — "no appointment needed, just stop by" or similar, (5) end with 5-7 relevant hashtags. Under 175 words before hashtags. Warm, inviting tone.
Write an email to send to my full contact database announcing an open house. Property: [brief description] at [address — optional]. Open house: [day, date, time]. Listed at: $[price]. Key features: [list 3-4]. I am [your name] with [your brokerage]. This goes to a broad list — buyers, past clients, sphere, colleagues. The email should: (1) open with why this home is worth a visit, not just "I have an open house," (2) briefly describe the property in a way that helps people think of who they know who might be interested, (3) be practical on logistics, (4) invite them to forward to anyone who might be a fit, (5) include my contact for private showing requests. Tone: enthusiastic but not over-the-top. Under 200 words.
Write a brief letter to deliver to homeowners within 3-4 blocks of my open house. The home is at [address or "on your street / in your neighborhood"]. Open house: [day, date, time]. I am [your name] with [your brokerage]. The letter should: (1) invite them to stop by — neighbors are genuinely curious about properties nearby, (2) note that they might know someone who would love to live in the neighborhood, (3) note that seeing a professionally staged comparable home might be of interest if they have been thinking about selling, (4) feel neighborly, not like a sales pitch, (5) include my contact info. Tone: friendly, personal, brief. Under 150 words. Suitable for hand delivery.
Write a day-of reminder social media post for an open house happening today. Time range: [e.g., 1:00-4:00 PM]. Property: [brief description]. Address: [optional]. Listed at: $[price]. I am [your name]. The post should: (1) create friendly immediacy — "Today!" or "Happening this afternoon," (2) briefly highlight 1-2 compelling features, (3) make logistics clear and easy, (4) lower the barrier — "no appointment needed." Keep it short and energetic. Under 100 words. Suitable for Instagram Stories or a quick Facebook post.
Write a follow-up email to interested buyers when a property they were watching just went under contract before they could schedule a showing or attend an open house. Property: [brief description]. I am [your name] with [your brokerage]. The email should: (1) let them know this home is now off the market, (2) offer to notify them immediately when something comparable comes available, (3) mention that I have other buyers in the same situation and properties like this are moving quickly, (4) invite them to set up a quick call to sharpen their search criteria so they are ready to move fast next time. Tone: informative, helpful, not alarmist. Under 175 words.
Write a post-open-house summary email to send to my seller clients. Open house stats: [X total visitors/groups], [Y sign-ins], [Z agents attending]. Feedback summary: [brief description — e.g., "Most visitors responded positively to the kitchen and primary suite. Two groups mentioned price as a concern. Two buyers are expected to return for a second look."]. I am [your name] with [your brokerage]. The email should: (1) report the facts clearly, (2) share key feedback honestly — positive and constructive, (3) address any pricing feedback professionally, (4) outline next steps — follow-up calls, scheduled second showings, or any recommendations. Tone: professional, transparent, organized. Under 225 words.
Write a follow-up email to someone who signed in at my open house and left their contact information. I am [your name] with [your brokerage]. Open house was for [brief property description]. I did not get a full conversation with them during the event. The email should: (1) thank them for stopping by and remind them of the property, (2) ask what their current search looks like — active or early stage, (3) offer to answer any questions about the listing or neighborhood, (4) offer something of value: notification of similar listings, a buyer consultation, a neighborhood guide, (5) make it easy to respond — one open question is better than multiple CTAs. Tone: warm, low-pressure. Under 175 words.
Write an invitation-style email for an open house or private showing of a luxury property. Property: [neighborhood/city] — a [year]-built [brief description] listed at $[price]. Event: [day, date, time range]. Format: [broker preview / private showing / invitation-only open house — pick one]. I am [your name] with [your brokerage]. The invitation should feel like a curated event, not a typical open house announcement. Include: (1) an evocative description of the property and setting, (2) event logistics presented with refinement, (3) RSVP or registration instructions if applicable, (4) mention of light refreshments or what the experience includes [add if applicable], (5) contact info for private showing requests. Tone: elevated, warm, refined. Under 225 words. No bullet points in the email body.
Write an email to other real estate agents in my market inviting them to a broker open house for a new listing. Property: [brief description] in [neighborhood/city], listed at $[price]. Broker open: [day, date, time]. I am [your name] with [your brokerage]. This is agent-to-agent — professional and respectful of colleagues' time. Include: (1) the listing details an agent with buyers would want — price, bed/bath, key features, any seller concession or buyer incentive, (2) the event format: walk-through, refreshments [if applicable], (3) RSVP instructions if needed, (4) a note about the target buyer profile to help them think about their current buyer pool. Tone: professional, collegial, brief. Under 200 words.
Write a 45-60 second spoken script for a video I will film at the open house property to post on Instagram Reels or TikTok. I am [your name]. Property: [brief description — e.g., "a mid-century modern with an incredible backyard in [neighborhood]"]. Open house: [day, date, time]. The script should: (1) open with a hook in the first 3 seconds that makes someone stop scrolling — not "Hey guys, I have an open house this Sunday," (2) show the viewer something compelling about the property in 30-40 seconds — one specific feature, a view, a room, or the overall vibe, (3) close with a direct invitation including the time and a CTA — "DM me / see you there / link in bio," (4) sound entirely conversational — not scripted. Approximately 100-120 spoken words. No visual direction notes needed.
Review requests work best when they feel personal and specific — not like an automated email from your CRM.
Write an email to send to a buyer or seller client 2-3 days after closing, asking for a Google review. I am [your name] with [your brokerage]. I want this to feel personal and genuine — not like an automated review email. Include: (1) a warm reminder of what we accomplished together, (2) a sincere explanation of why reviews matter — not just for my business, but to help other buyers and sellers find trustworthy help, (3) a direct, easy link [I will insert the actual Google review link], (4) let them know it only takes 2-3 minutes and a few sentences is plenty, (5) thank them in advance. Tone: warm, personal, genuine. Under 175 words. This is an invitation, not a demand.
Write an email asking a past client to leave a Zillow review. I am [your name] with [your brokerage]. I helped them [buy / sell a home] approximately [X weeks/months ago]. The email should: (1) briefly mention our transaction to personalize it, (2) explain briefly why Zillow reviews help other buyers and sellers find trustworthy agents, (3) include a direct link [I will insert], (4) note that even a few sentences is enough — keep the barrier low. Tone: brief, personal, genuine. Under 150 words.
Write a brief email asking a past client to leave a review on Realtor.com. I am [your name] with [your brokerage]. I helped them with [brief transaction description — I will fill in]. This should feel like a quick genuine ask from someone they know — not a form letter. Include: (1) a brief personal reference to our transaction, (2) why the review matters to other consumers, (3) a direct link [I will insert], (4) a note that it is quick and easy. Under 125 words.
Write a brief message asking a past client to leave a recommendation on my Facebook business page. I am [your name]. I want to acknowledge that asking for a public review can feel awkward, so I want this to feel low-pressure and personal. Include: (1) a personal reference to our transaction, (2) a brief explanation of why Facebook recommendations help other people find trustworthy agents, (3) a link to my Facebook page [I will insert], (4) an explicit note that there is zero pressure — only if they feel comfortable. Under 125 words. Warm and unpressured.
Write a professional message asking a past client or colleague to write a LinkedIn recommendation for me. I am [your name], a real estate agent in [your market]. The recipient is [a past client / a colleague / a referral partner — pick one]. The message should: (1) reference our specific work together personally, (2) explain briefly why LinkedIn recommendations are meaningful for real estate professionals, (3) make it easy — suggest an outline or 3-4 possible talking points they could use: their experience working with me, the outcome, how I handled something challenging, how I communicated, (4) offer to write one for them in return if appropriate. Under 175 words.
Write an email asking a past client if they would be willing to record a short 60-90 second video testimonial. I am [your name] with [your brokerage]. I want this to feel completely low-pressure — a video is a bigger ask than a written review. The email should: (1) reference our transaction and remind them of the outcome, (2) explain what the video would be used for — website, social media, to help others going through the same experience, (3) make it as easy as possible — filmed on their phone, no professional quality needed, (4) give them 3-4 optional talking points so they are not staring at a blank camera [I will add specific questions], (5) offer a written quote as an alternative if they prefer. Tone: genuine, low-pressure. Under 225 words.
Write an email to re-engage a past client I helped [buy / sell a home] [2-3+ years ago] and eventually ask for a review. I am [your name] with [your brokerage]. We have not been in regular contact. I want to re-establish the relationship before asking for anything. The email should: (1) check in genuinely — how are they doing, how are they enjoying the home, (2) offer something of value — a current market valuation or neighborhood update, (3) mention toward the end, lightly, that if they ever had a moment to leave a review on [Google / Zillow], it would genuinely mean a lot, (4) make clear the check-in is the real purpose, not the review ask. Tone: genuine, warm, not transactional-feeling. Under 200 words.
Write a brief follow-up message to send when a past client has not responded to my first review request after about two weeks. I am [your name]. I do not want this to feel pushy — I want to acknowledge that life gets busy, gently remind them, and give them an easy way to either act or decline gracefully. The message should: (1) briefly reference my earlier request without making them feel guilty, (2) restate the quick link [I will insert], (3) explicitly acknowledge that if it is not a good time or they would prefer not to, that is completely fine, (4) restate my appreciation for our work together regardless. Tone: light, gracious, no pressure. Under 100 words.
Write an email to a past client that combines a review request with a referral ask — without making either feel transactional. I am [your name] with [your brokerage]. I closed their transaction [X weeks ago]. The email should: (1) open with a genuine check-in on how they are settling in, (2) mention that if they were happy with how things went and feel comfortable, a quick review would mean a lot [link], (3) segue naturally into the referral ask — not as a quid pro quo, but as a reminder that referrals from people they trust are how I build my business, (4) make both asks feel like genuine invitations, not obligations. Tone: warm, personal, not pushy. Under 200 words.
Write an email to a past client asking permission to feature their real estate story as a case study or testimonial on my website and marketing materials. I am [your name] with [your brokerage]. Their story involves: [brief description of the compelling element — e.g., "a competitive offer that won against 8 others" / "sold in 4 days for 8% over asking" / "helped a first-time buyer navigate a complex inspection" — I will fill in]. The email should: (1) describe what their story illustrates and why it would help others in the same situation, (2) outline exactly what I would include — first names only or "a buyer client in X neighborhood," the transaction facts, their own words if they provide a quote, (3) explicitly ask for their permission and offer to let them approve any copy before it is published, (4) make clear they can absolutely say no. Tone: transparent, respectful of their privacy. Under 200 words.
For more on building a full AI workflow around these prompts, see How Real Estate Agents Use ChatGPT and our complete guide to AI tools for real estate agents.